ARTICLES

HOW DO YOU FIND A DONOR?

When hundreds of charities are looking for sponsors, there is no choice but to know how to market the charity wisely and elegantly: this is how you will reach the pockets of important and wealthy people without being waved along the way • Ten tips by Shoshana Chen

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FUNDRAISING AS A COMMUNITY EMPOWERMENT PROCESS

The CEO of an association is debating the question of professional priority: Option A: Is it better to employ a fundraiser, who will work personally and systematically and allow people to join the organization? Option B: Should a fundraising committee be developed in which its members will be active? We will examine the advantages and disadvantages of each option:

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FUNDRAISING FOR NON-PROFIT ORGANIZATIONS - ORGANIZATIONAL AND COMMUNITY EMPOWERMENT - THIRD ARTICLE IN THE SERIES

Third article in the series Developing organizational capacity in the fundraising process through community empowerment. In this article, we will focus the discussion on the practical ways to develop the organizational ability to operate in fundraising processes through community empowerment. According to the definition of Dr. Elisheva Sadan, in her book Empowerment and Community Planning (United Kibbutz Publishing, 1997), the main components of the organization in its action in empowerment processes are:

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RAISING RESOURCES AND RETAINING DONORS

What advice do you give your clients regarding assessments for 2010? "In the vortex of the 'economic tsunami' that is flooding the Western world in general and the world of Jewish donations abroad - I propose to prepare for 2010 in the following areas related to fundraising

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DEVELOPING A PERSONAL RELATIONSHIP WITH THE DONOR

It is known and understood by everyone involved in the charitable activity that the ideal principle is - developing a personal and direct relationship with the donor to the level of close friendship. In non-professional fundraising activities - this dimension of personal connection is not a goal of paramount importance. The donor mainly sees his success - in fact the persuasion of the donor to donate his money for the benefit of the organization. Once the donation has been made - "the mission has been crowned a success" and we can move on to the next goal - we were - the next donor… Why - ignoring the goal of developing a personal relationship as a strategic challenge - this is a very "expensive" miss for the organization and funders? Why - developing a personal relationship with the donor can leverage the donation activity and significantly increase the quality of the relationship with the donor, the level of donation - the financial that will reach the organization, the term of the relationship - between the organization and the donor for a longer period ???

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THE PERSONAL MEETING WITH THE DONOR - PART I

If you came to a face-to-face meeting with the donor a sign that there is initial interest and willingness to consider the possibility of a donation. The realization of the chance of a donation depends a lot on you, the director of the organization.

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REFERRAL TO THE ORGANIZATION'S SUPPORTERS - PLEASE DONATE

How to apply to the organization for a donation in the optimal way? Every non-profit organization - needs financial donations - which are critical to the economic existence of the organization. These are not "luxury funds" - intended for "special" needs. These are funds that help the organization survive, function and carry out its mission to which it is committed. The more difficult the financial situation, the greater the efforts required to raise funds for the organization.

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ESTABLISHMENT OF AN INFRASTRUCTURE AND SYSTEM FOR RAISING RESOURCES ABROAD - GUIDELINES FOR ACTION

The organization's presence in the target countries is evident throughout the year. The local organization maintains ongoing and continuous contact with the organization's center in Israel. The salient feature of the above model is a wide and varied range of activities, often far beyond the specific objectives of fundraising. In addition, the independence and autonomy of the "local office" vis-à-vis the "Israel Logistics Center" is evident.

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HOW TO PRODUCE A FUNDRAISING EVENT?

The dream of every director of an organization is to create a "dinar" with hundreds of participants, belonging to the wealthy class, a dinar that will generate significant financial income. The sense of prestige and dignity, the experience, and the interpersonal connection may create a positive impression on the potential donors and the actual donors, deepening the connection with the organization. In practice, bitter disillusionment often occurs after the event, as a result of the gap between expectations and results. How can a dinar be organized that will benefit economically and make this event a real reality? How can you "save" the sobering experience "from a sweet dream" when there is not much cash left to count at the end of the evening?

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HOW WILL YOU MAINTAIN YOUR RELATIONSHIP WITH THE DONOR DURING AN ECONOMIC CRISIS?

The third sector is facing one of its most difficult periods in the last decade and it is still too early to assess the depth of the crisis. The decline in the value of the dollar, the economic reality and the Madoff affair - all of these have led to a dramatic decline in the total of donations. Although we are not accustomed to thinking of philanthropy as an industry, that is, in the United States it is an industry that includes thousands of institutions, organizations, and foundations, distributing hundreds of billions of dollars, donated by private philanthropists and corporations.

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WHO WILL PAY THE ELECTRICITY BILL?

In small organizations it is possible to isolate the indirect operating costs by the program, such as allocating a lesson to the rent, to the time the staff is engaged, to communication and travel. However, this is cumbersome and can often even lead to the omission of real costs that have a tendency to be forgotten. A possible alternative is to include in the bid the indirect cost rate, in one line with each item, or in another line at the end of the budget sheet. In both cases there is a need for a clear message, along with an explicit indication of the percentage percentage chosen.

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DEVELOPING A PERSONAL RELATIONSHIP WITH THE DONOR A CHALLENGE IN FUNDRAISING ACTIVITIES

It is known and understood by everyone involved in the charitable activity that the ideal principle is - developing a personal and direct relationship with the donor to the level of close friendship. In non-professional fundraising activities - this dimension of personal connection is not a goal of paramount importance. The donor mainly sees his success - in fact the persuasion of the donor to donate his money for the benefit of the organization. Once the donation has been made - "the mission has been crowned a success" and we can move on to the next goal - we were - the next donor Why - developing a personal relationship with the donor can leverage the donation activity and significantly increase the quality of the relationship with the donor, the level of donation - the financial that will reach the organization, the term of the relationship - between the organization and the donor for a longer period ???

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